Monday Movie - Big Bucks Big Pharma, Marketing Disease and Pushing Drugs
It has been a crazy week so I have not posted anything, sorry guys, I also have a few people sites I wanted to share on my sunday totally digging page but again....crazy week...be back on track in a few days! but for now....this is ttotally is a have to watch if you have not!
Big Bucks Big Pharma, Marketing Disease and Pushing Drugs
Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar
pharmaceutical industry to expose the insidious ways that illness is
used, manipulated, and in some instances created, for capital gain.
Focusing on the industry's marketing practices, media scholars and
health professionals help viewers understand the ways in which
direct-to-consumer (DTC) pharmaceutical advertising glamorizes and
normalizes the use of prescription medication, and works in tandem with
promotion to doctors. Combined, these industry practices shape how both
patients and doctors understand and relate to disease and treatment.
Ultimately, Big Bucks, Big Pharma challenges us to ask important
questions about the consequences of relying on a for-profit industry for
our health and well-being.