Jan 28, 2013

Monday Movie - Big Bucks Big Pharma, Marketing Disease and Pushing Drugs


  It has been a crazy week so I have not posted anything, sorry guys, I also have a few people sites I wanted to share on my sunday totally digging page but again....crazy week...be back on track in a few days! but for now....this is ttotally is a have to watch if you have not!



Big Bucks Big Pharma, Marketing Disease and Pushing Drugs 

 Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

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